The purpose of The Common Thread Project is to give people an insight into what makes a successful person tick - what inspires and motivates him or her on a daily basis, how he or she overcame the adversities of life .  Sure, most of the people interviewed for The Common Thread book, are well-known atheletes, business executives or celebrities, and a wealth of information can be found about each of them by entering their name in Google. However, The Common Thread interview reached far beyond the results of an internet search.  Jerry Gladstone taps into the inner workings of each person interviewed and brings that to the reader in a clear concise format.